My business plan (January 2010)

In line with the serious lack of seriousness I consistently display in life, I thought I would tell you about my business plan. I think this hysterical example will perfectly explain it for you.

But first, for years, I thought I should go about building my business by following other peoples’ plans. I remember going to the library and reading books about the 99 step process you could take to promote your business. I always felt drained and overwhelmed and just went home and ate a bunch of cookies and forgot about it.

Over the years, I really tried, (notice all the efforting words in this essay!), to follow some sort of procedure to attract more clients. I even hired a few different professional business managers, with MBA’s and all sorts of fantastic credentials. Now please understand that these people and their methods work flawlessly for many people, but I have always been prancing about on the “road less travelled” and have always had a very quirky way of doing things, (to say the least).

At one point a wonderful professional women came to see me and after I told her how much I made and how many hours I worked, and explained to her that I wanted to double my income that year, she said: “Well that’s easy; just double the number of hours you work!.” So I fired her. (Again with the greatest respect to these professionals, I’m sure I just wasted their time.) Even I could figure out that all I needed was to work ½ the hours and make double the money! Wow, that was one great idea! So guess what? I DID.

Then it got even more interesting as I thought I would just have more fun, more frolicking, more laugher, more joking around, more cute clothes, more fine wine and see what happened. Well it seems that people like to be around a happy person! And they came! Yahoo!!!! Even now, I get up every day thinking: “Isn’t this the day I’m going to write that book?” And lo and behold, it seems that I have a class to go to, a manicure and pedicure, gotta get my hair blown out, my private Pilates and………HAPPY HOUR! (How much happier am I supposed to get???). Well the truth is my book is going to be about my life, and am I supposed to stop it to write it? I don’t think so!!! The book will flow as one more fun, fabulous thing that I do, (in between shopping and dining.). God has blessed me with a very sharp mind, so these newsletters get written in exactly the amount of time it takes to type, (I type fast!), and spell check.

OK on the hysterical example:
My wonderful, amazing, phenomenal friend, (acupuncturist, chiropractor, Buddhist and perennially happy person, Takako) and I went to the Botanic Garden to look at flowers. We were chirping away with the birds, pretty much alone in the garden. All of sudden near the lake, a baby comes up to Takako and wraps her arms around her. This cracks us up and pretty soon there is a mother, another mother and another child. So we all chit chat for awhile at which point the gals ask us (remember none of this is offered—we are concentrating on flower and bird watching!)…what we do. We explain and as luck would have it, both were aghast since they were looking for a yoga teacher and an acupuncturist.

As Takako says: When you live in the moment, you are happy and your energy is so high that everybody wants to be around you.

Well I guess that about summarizes it.

Affirm often:
When you live in the moment, you are happy and your energy is so high that everybody wants to be around you.

Sincerely, Joni 

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